About

Is your website like a leaky faucet where the flow of buyers is dripping away from your page instead of straight to the BUY NOW  or CALL ME button?

I’ve built my career on writing words that persuade people, make them act, and make them click that button!

I help businesses increase their sales with copy that speaks to the pain points and desires of ready-to-buy prospects.

Would you like to ramp up your sales by making your buyer feel seen and known? I’d love to help.

As a communications and marketing professional, I’ve:

• helped a nonprofit raise more than $1 million a year through direct mail, email, web marketing, and live presentations;
• helped communities commit to life-saving actions that increase the supply of blood donations;
• revamped company newsletters to increase readership and content retention;
• developed landing pages that hook prospects into action;
• and more.

My secret sauce is knowing how to use high-emotion trigger words and images. I can strategically weave stories into your marketing pieces to fascinate and prime your prospect.

Together, we’ll overcome both the obvious and subtle objections in your prospect’s mind and find opportunities to sell more to existing customers!

I’ve spent 15 years studying and applying persuasion strategies and tactics from studies by Sheena Iyengar, Robert Cialdini, Roger Dooley, Nir Eyal, BJ Fogg and other icons who understand the science of behavior change. (My recent reading record is 45 books in one year.)

My B.A. is in Advertising/Public Relations, and I studied under some of the top public relations professors in the nation. I’m a stats-and-stories pro, using both numbers and emotions to your advantage.

Let me help your business connect more deeply with your customers. I’m not here to write fluffy words, but to use research and data-backed approaches to get your buyers in action.

What people are saying…

“I’ve been lucky to have worked with Sheena twice over the last few years. Sheena brings a sense of calm, rationalism, and operational genius to every team, and her ability to both ideate and execute is exceptional. Our team of writers did not have a clear editorial vision. Sheena stepped in created guidelines, trainings, and appropriate management plans for everyone. I knew when Sheena had the ball in her court things would run better than expected.” -V.K.P.

“Sheena has a uniquely creative way of telling a story, and it is always a treat to read one of her pieces. She looks for new ways to enhance a project by digging for additional details and uncovering new points of views.” -E.G.

“Sheena, that is the best [newsletter] I have seen in the 13 years I have been here. Great job and a WOW to you.” -K.M.

“Sheena’s knowledge of public relations and social media were a great asset in preparing for and executing our brown bag presentation in August.” -C.J.

“I want to personally say thank you. The quality of the newsletter has been extremely impressive and creative. The stories are both diverse and insightful. Outstanding work!” -R.G.

The fun, non-professional stuff…

I’m Houston-born and raised, with a video-making husband, an entertaining 9-year-old girl and a  Thomas the Tank Engine-loving 6-year-old boy.

My grandparents farmed their own food in Kerala, India, which brought me the great fortune of my parents growing vegetables in our backyard that ended up in our dinner. I’m fluent in Spanish, and am working hard on getting fluent in my parents’ native language. I love good food, traveling, and deep conversations with friends and strangers.