Persuasion Strategy – Copywriting to Increase Your Sales!
Sheena T Abraham is a brand strategist and copywriter. She's a mad scientist mixing behavioral psychology and her rad listening skills to help you influence your audience of choice.
This is part 3 in the series How to Get Things Done. The Elephant & The Rider In my church background, if one kid could recite 100 memory verses, all the other parents would use that as proof that their own kid should be able to do it. In your experience, maybe you’ve heard someone say: “I’ve been able to thrive … Continue reading Script Your Critical Moves
This is part 2 in the series How to Get Things Done. Something that shifted my perspective at age 25 was the idea of choosing learning goals over performance goals. Keith Ferrazzi puts it this way in his book Who’s Got Your Back: Performance Goal Lose 10 pounds Increase Web traffic by 50 percent Boost sales … Continue reading This is How You Set Realistic Goals
Part 1 in the series How to Get Things Done. The other day, Moz Content Strategist Ronell Smith put into words something I’d been pondering but hadn’t fully processed. Inputs > Outcomes The secret to standing on the top of your goal mountain, taking your shirt off, spinning it around on your first and screaming “YESSSSS!” is … Continue reading This is What Happens When You Do the Work
Remember those Goombas in Super Mario Bros? Those pesky, rotten mushrooms would get in Mario’s path every time he tried to get somewhere. I’m a fortune teller. Tell me if this is an accurate metaphor for your life goals. We’ll start with the example goal of getting to the gym. Imagine you’re on your way to the … Continue reading How to Get to the Gym Before the Goombas Eat You
