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Persuasion Strategy – Copywriting to Increase Your Sales!

Sheena T Abraham is a brand strategist and copywriter. She's a mad scientist mixing behavioral psychology and her rad listening skills to help you influence your audience of choice.

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Category: Strengths

Posted on December 8, 2016March 2, 2017

Get Down and Dirty with Your Specific Strengths

“Race your strengths. Design around your weaknesses.” This is what world-champion speed skater John Coyle‘s coach ingrained in his mind from the time he was 12 years old. Focus on what you’re good at, and get even better at it. Figure out workarounds for the areas in which you don’t excel. This gives you permission to not be … Continue reading Get Down and Dirty with Your Specific Strengths

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