Persuasion Strategy – Copywriting to Increase Your Sales!
Sheena T Abraham is a brand strategist and copywriter. She's a mad scientist mixing behavioral psychology and her rad listening skills to help you influence your audience of choice.
First, read the original, cold-as-ice email below. This is a company nonprofits use to track client data and outcomes. The cloud service went down for hours, which was the equivalent of an eternity for its users. The email is a matter-of-fact update about what the company is doing on the technical side to fix this issue. It’s … Continue reading I Love Rewriting Boring Corporate Emails
This is part 3 in the series How to Get Things Done. The Elephant & The Rider In my church background, if one kid could recite 100 memory verses, all the other parents would use that as proof that their own kid should be able to do it. In your experience, maybe you’ve heard someone say: “I’ve been able to thrive … Continue reading Script Your Critical Moves
This is part 2 in the series How to Get Things Done. Something that shifted my perspective at age 25 was the idea of choosing learning goals over performance goals. Keith Ferrazzi puts it this way in his book Who’s Got Your Back: Performance Goal Lose 10 pounds Increase Web traffic by 50 percent Boost sales … Continue reading This is How You Set Realistic Goals
Part 1 in the series How to Get Things Done. The other day, Moz Content Strategist Ronell Smith put into words something I’d been pondering but hadn’t fully processed. Inputs > Outcomes The secret to standing on the top of your goal mountain, taking your shirt off, spinning it around on your first and screaming “YESSSSS!” is … Continue reading This is What Happens When You Do the Work
The end of the year can be depressing. Especially if you’re trying to think about next year, but feel like you didn’t accomplish much this year. Any time you face fear or anxiety, think of it as an opportunity. As your opportunity to swing the pendulum the other way and find a path of action you didn’t … Continue reading The First Step to Planning for Your New Year
“Race your strengths. Design around your weaknesses.” This is what world-champion speed skater John Coyle‘s coach ingrained in his mind from the time he was 12 years old. Focus on what you’re good at, and get even better at it. Figure out workarounds for the areas in which you don’t excel. This gives you permission to not be … Continue reading Get Down and Dirty with Your Specific Strengths
When you work in a business, you naturally see things from your side of the fence. You can boil down customer complaints to user error. Or to problems that are difficult to diagnose. It can get jaded from where you’re sitting, where you’ve got this beautiful product your customers need to appreciate. But here’s a … Continue reading Four Ways to Flip a Complaining Customer Into Your Best Advocate
Remember those Goombas in Super Mario Bros? Those pesky, rotten mushrooms would get in Mario’s path every time he tried to get somewhere. I’m a fortune teller. Tell me if this is an accurate metaphor for your life goals. We’ll start with the example goal of getting to the gym. Imagine you’re on your way to the … Continue reading How to Get to the Gym Before the Goombas Eat You
Persuasion Strategy - Copywriting to Increase Your Sales! 