Who is Sheena?

Is your website like a leaky faucet where the flow of buyers is dripping away from your page instead of straight to the BUY NOW  or CALL ME button?

I’ve built my career on writing words that persuade people, make them act, and make them click that button!

As a communications and marketing professional, I’ve helped a nonprofit raise more than $1 million a year through direct mail and email marketing and even $50,000 pitch conversations! I’ve helped communities commit to taking life-saving actions to increase the supply of blood donations. I’ve revamped company newsletters to increase readership and content retention.

My secret sauce is knowing how to use high-emotion trigger words and images.

I know how to strategically weave stories into marketing pieces to fascinate and prime your prospect.

Let me help your business connect more deeply with your customers, applying the persuasion strategies I’ve studied for 15 years.

I’ll help you:

• Overcome both the obvious and subtle objections in your prospect’s mind; and
• Find opportunities to sell more to existing customers!

(Check out Sheena Iyengar, Robert Cialdini, Roger Dooley, Nir Eyal, BJ Fogg and other icons who have written about the science of behavior change!)

And ya know what? My education was actually useful to the work I do!

My B.A. is in Advertising/Public Relations, and I studied under some of the top public relations professors in the nation.

Funny thing about having a Master’s in Public Administration – I can crunch numbers with the best of ’em! Give me a bunch of data points, and I’ll give you solid statistical analysis.

For you, this would translate to me looking at your web analytics. I won’t just spit out facts that leave you bored and confused; I’ll advise you based on the data I see.

• I’ll identify what’s working;
• I’ll ramp up what’s working; and
• I’ll patch up any wasteful, “leaky faucets” making you lose customers.

I’m a stats-and-stories pro, using both numbers and emotions to your advantage.

What people are saying…

“I’ve been lucky to have worked with Sheena twice over the last few years. Sheena brings a sense of calm, rationalism, and operational genius to every team, and her ability to both ideate and execute is exceptional. Our team of writers did not have a clear editorial vision. Sheena stepped in created guidelines, trainings, and appropriate management plans for everyone. I knew when Sheena had the ball in her court things would run better than expected.” -V.K.P.

“Sheena has a uniquely creative way of telling a story, and it is always a treat to read one of her pieces. She looks for new ways to enhance a project by digging for additional details and uncovering new points of views.” -E.G.

“Sheena, that is the best [newsletter] I have seen in the 13 years I have been here. Great job and a WOW to you.” -K.M.

“Sheena’s knowledge of public relations and social media were a great asset in preparing for and executing our brown bag presentation in August.” -C.J.

“I want to personally say thank you. The quality of the newsletter has been extremely impressive and creative. The stories are both diverse and insightful. Outstanding work!” -R.G.

The fun, non-professional stuff…

I’m Houston-born and raised, with a video-making husband, and our entertaining 10-year-old daughter and 7-year-old son.

My grandparents farmed their own food in Kerala, India, which brought me the great fortune of my parents growing vegetables in our backyard that ended up in our dinner. Oddly enough, I’m fluent in Spanish,  while not as fluent in my parents’ native language. (Though that could change, as I’m now studying it 3 hours a week!) I love good food, traveling, and deep conversations with friends and strangers.